SOFT SAVING IS GEN Z’S RESPONSE TO BURNOUT

Soft Saving Is Gen Z’s Response to Burnout

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed an acquainted pattern: gain continuously, conserve aggressively, buy a home, and prepare for retirement. But Gen Z is coming close to money with a fresh point of view. Rather than concentrating entirely on long-term build-up, this generation is focusing on

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